#CUSTOMER JOURNEY FREE#
If the visitor isn’t interested in buying products just yet, the “Human Food Bar” website draws visitors attention to getting a free toolkit that’s packed with recipes, meals, and more. That means people may be in the awareness stage and they’ll need a little bit more convincing before they evaluate your product and convert into customers. It only displays to new visitors and instantly offers a 75% discount on Gundry MD products.īut not everybody is interested in buying products right away. When you visit the Human Food Bar site for the first time, you’re met with this welcome popup: Want to know EXACTLY how they achieved it? Let’s take a look… In the conversion stage, they made $17,000 average profit per seasonal sale.Average time on site up 18% and bounce rate down 7%.In the awareness stage, they increased email subscribers by 80%.Here’s what they achieved by creating a customer journey. Oh, wait there is such a tool! It’s called OptinMonster!Īnd by creating a personalized customer journey for each stage with OptinMonster, Human Food Bar, a niche website focused on energy and nutrition bars, has increased conversions at each step! If only there’s a tool that identifies which customer stage each of your website visitors are in… and delivers a personalized experience to each one of them based on their customer stage. And you don’t know what each of your website visitor wanted and which stage of customer journey they’re in. Creating a Customer Journey that ConvertsĪdmit it! Each user is different. You may also have the goal of retaining existing customers and increasing buyer frequency/boosting conversions on your cross-sells and upsells. You’ll do this by helping them overcome any objections to the sale, and giving them the extra “nudge” they need to buy right now.
Your Goal: Aside from capturing any leads who haven’t yet opted in to your email list, your goal at this stage is to maximize immediate customer value.
The Conversion StageĪt the Conversion Stage, your prospect is aware that your product provides the solution they seek, but they haven’t quite made the decision to buy yet. You may also have the goal of acquiring initial customers during this stage. Your Goal: Aside from capturing their email, your goal is to move the prospect from Evaluation to Conversion by giving them a quick win which proves that you are the authority they need to pay attention to. However, they are still evaluating their options (and likely looking at your competitors). The Evaluation StageĪt the Evaluation stage, your prospect understands the solution to their problem and is aware of your brand/offer. Your Goal: Aside from capturing their email address, your goal at the Awareness stage is to move the prospect from Awareness to Evaluation by introducing them to your brand, making them aware of the solution to their problem, and introducing them to your solution (your product). They may know that they have a problem or a need, but they aren’t yet aware of what the specific solution is, or that you have that solution. The Awareness Stageĭuring this first stage, the prospect is just becoming aware of your brand and what you have to offer.
#CUSTOMER JOURNEY HOW TO#
OK, now that you know what the 3 stages of the customer journey are, let’s take a look at how to actually capture email leads during each stage… 1. The Conversion stage is when the prospect is almost ready to buy your solution, but they may still have a few questions or objections to overcome first. The Evaluation stage is when the prospect is aware that you exist and that you have a solution to their problem, but they are still evaluating other possible solutions. The Awareness stage is when the prospect knows they have a problem, but doesn’t yet know that you exist or that you can help them solve that problem. These stages are often referred to as Awareness, Evaluation, and Conversion (or Top of Funnel, Middle of Funnel and Bottom of Funnel). To understand how to tailor your lead generation campaigns to every prospect, you first need to know the 3 main stages of the customer journey. Unfortunately, the journey isn’t always linear, so it’s important to personalize your customer journey to best suit your business and your target audience.īut before we get into how to create a customer journey map, let’s look at 3 different stages of the customer journey. Are you wanting to learn how to create a customer journey map while converting along the way?Ī customer journey is a path your website visitors take from discovering your site to becoming a paying customer.